MICROMUSEUMS
BRANDING • VISUAL IDENTITY • 3D DESIGN • INFOGRAPHICS • BOOKLET DESIGN • VIDEO
The founders of Micromuseums (Micro) approached Labour after visiting the Flavor exhibition at MOFAD. They had a remarkable idea that had no form – they wanted to make The Smallest Mollusk Museum. Not a museum about the smallest mollusk, but the smallest museum, about mollusks, about the size of a person. But that was just the beginning.
We collaborated with Micro to make the first ever distributed museum – a fleet of six-foot tall, reproducible, cultural vessels that you might find in a waiting room, the DMV, lobby, or anywhere where there is underutilized space and people with time to kill. The mission of Micro — makers of Micromuseums — is make museums and learning accessible and free to all.
IDENTITY
The Micromuseums logo features a customized Futura, stacked in a way that echoes how the content of the museum is arrayed. The box is a clear linkage to the form of the museum itself, and the logo for Micro—the parent organization—adapts those forms into its simplest expression.