NAGISH
CAMPAIGN ASSIGNMENT
09/15 —09/17
This page prepared for Nagish
CONCEPT DEVELOPMENT
With my understanding that Nagish is undergoing a rebrand and that naming, colors, and identity will be shifting, my approach to this assignment was to take the original Nagish brand and expand it. I focused on creating a humanistic, friendly tone with a broader color palette, engaging typography, custom icons that also function as illustrations, and language that is plainspoken, clear, but with a bit of humor.
MOODBOARD
SKETCH IDEATION
CAMPAIGN OVERVIEW
DESIGN EXECUTION
I focused in the two messaging points that seemed to be working the best, and then developed those in two visual territories – one using photography to convey the messaging, and one using graphic elements to focus on the features.
TERRITORY 1 – PHOTO
TERRITORY 2 – GRAPHIC
POSTER
VIDEO AD CONCEPT
This is a concept for a standard 15-30 sec spot that could run as preroll on streaming or during broadcast, focusing on the family/caregiver relationship as an emotional call to action. This is not a feature based video or explainer, which can be executed in a different manner.
VIDEO AD VISUAL REFERENCE
This video can be shot as live action with actors, or animated in a bold and graphic style with plenty of color.
This Qualcomm spot by Buck has a look and feel close to what I would imagine. Playful transitions, bold color, plenty of expression.
WORK FILES
All photography is FPO and is not licensed to use.
Find the Figma files used to build the assets and a collection of exports here:
Thank you.
— Wyeth